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HEEFT IDEEËN

(EN WERKT ZE NOG UIT OOK)

two

july 2025

concept

 JE CONSULTANCY 
KOSTERS > 

hoofddorp
's hertogenbosch
zwolle

LOGO.02.je consultancy

COLORS.02.je consultancy

 #C8B7C0 THISTLE 

 #F6F6F9 ANTI-FLASH WHITE 

 #21272B GUNMETAL 

 #192360 PENN BLUE 

 #508991 BLUE (MUNSELL) 

LOGO.B&W.02.je consultancy

FONTS.02.je consultancy

Titels

element

The expression “the elephant in the room” is a metaphorical idiom in English for an important or enormous topic, question, or controversial issue that is obvious or that everyone knows about but no one mentions or wants to discuss because it makes at least some of them uncomfortable. It is personally, socially, or politically embarrassing, controversial, inflammatory, or dangerous. The metaphorical elephant represents an obvious problem or difficult situation that people do not want to talk about.

"Mediocrity is the
elephant in the room."

~Kevin Spacey

The term refers to a question, problem, solution, or controversial issue which is obvious to everyone who knows about the situation, but which is deliberately ignored because to do otherwise would cause great embarrassment, sadness, or arguments, or is simply taboo. The idiom can imply a value judgment that the issue ought to be discussed openly, or it can simply be an acknowledgment that the issue is there and not going to go away by itself.

Bitter is a contemporary serif typeface designed by Sol Matas for comfortable reading on screens. It combines traditional slab-serif features with a modern, geometric feel. With its strong structure Bitter offers great readability, especially for long texts and digital use.

Bitter

font

Regular

Regular italic

Bold

Bold italic

Black

Black italic

Bauhaus

additional

Regular

Regular italic

Bauhaus is a geometric, sans-serif typeface inspired by the Bauhaus art school in Germany. It features clean lines, simple shapes, and a minimalist design, reflecting the modernist principles of functionality and form. The font is often used to evoke a retro, 1920s–1930s feel with a futuristic twist.

IMPLEMENTATION COLORS/ILL 02.je consultancy

IMPLEMENTATION.02.je consultancy

geoffrey-chevtchenko-2s2UxXEaPs8-unsplash.jpg

No need to walk paths created by others. 

Elephants discover their own.

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Edited Image 2015-6-11-22_28_44_edited.p
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© lownek, 2025

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